In 2000, wirelessROI developed software tools that allowed businesses to reach “mobile” customers. PropertyTxT and SendPulse are examples of successful projects, designed, developed and marketed by wirelessROI.

PropertyTxT was developed for the real-estate sector and allows potential buyers to check property details 24/7 using their mobile phone. PropertyTxT is especially revolutionary for two reasons. Firstly, it was the first consumer tool designed to entice mobile users to “Opt-in” for information. Secondly, it used a unique logo and enquiry mechanism from the “For Sale” sign, which later became synonymous with a text information service. With PropertyTxT, the real-estate agent could view each text enquiry from their online account and could modify the reply message as required.
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SendPulse is a simple to use, corporate SMS broadcast tool. An online portal allows the customer to view their broadcast history and text credit status. Both applications ran on a high performance 2-way text messaging gateway. A version of PropertyTxT called iTxT, was adapted for the print media sector. iTxT allowed readers to comment on articles or reply to competitions from their mobile phone. The iTxT logo and response code was used to indicate interactive media.
"Passionate about making businesses better; People, Processes & Systems. 20+ years experience has given me an intuitive ability to interpret business objectives and translate them into structured/manageable projects.
I am hands-on, analytical & disciplined. I pay attention to detail and manage projects closely to achieve the desired result.
I have a proven track record in system implementations and business process re-engineering. A respected communicator and trainer, backed up with a solid technical background."